Every day, we ask ourselves “Why don’t I get a sales call?” Most of us think that our marketing strategies are weak when in fact, they could be very efficient. The missing piece of the puzzle is that we do not follow up. I can never stress this more but throughout my real estate investing career, follow-ups have played a huge role in increasing my sales volume. This is a property investing advice that should never be ignored. Today, I will share with you my quick and very easy follow-up strategies.
1. First, execute your main marketing technique. In my case, I send Christmas cards to all the names on my list.
2. A month after, I send a follow-up card. The message is simple. It goes something like, “Hope you and your family had a wonderful Christmas. I just want you to know that I remain highly interested to buy your home. I look forward to your positive feedback.” In property investing, it is very important that you develop professional relationships with your market. With the notes that I send, I make sure that I use a personal approach all the time. I write the letters with my personal handwriting to make my readers feel special.
3. If I do not get a reply, this is when I use more aggressive follow-up strategies. I call. Or, I invite them to my Facebook fanpage. Once they’re in my network, that’s when I strengthen the ties and push more customized marketing.
Property investing can be very lucrative. However, to make the most of your real estate investments, you need to come up with out-of-the box strategies to sell your properties.
